Every brand communicates in more ways than words. The choice of colors, the weight of typography, the shape of a logo, and the style of packaging all contribute to how we perceive identity. These details signal not only who a brand is, but also where it comes from and how it positions itself in a broader cultural context.
Understanding those signals can be challenging. Visual identity often feels intuitive when we encounter it, yet difficult to break down into its components. Designers and marketers learn to see these layers over time, but for students, clients, and even professionals, having a structured way to analyze them can be invaluable.
Brand Index was created to make that process easier.
At its simplest, the tool allows you to upload an image of a logo, campaign, website, or package. From there, it produces a detailed brand report organized into clear sections:
Color Palette: Four to five key colors with HEX codes and descriptive names
Typography: An analysis of fonts and how they shape brand personality
Logo and Elements: Notes on logo style and other key visual features
Design Context: Connections to historical and contemporary design movements such as Swiss Style or Art Deco
Comparisons: Suggestions of familiar brands with similar aesthetics
For those working across multiple projects, reports can be saved to a personal library, revisited later, or exported as clean text files that are easy to share with clients or colleagues.
The intent behind Brand Index is not to replace the eye of a designer or strategist, but to provide a framework. It gives language to what we often perceive instinctively and situates those details within a larger conversation about design history and brand culture.
In practice, this makes it useful not only to designers and strategists, but also to marketers, creative directors, educators, and students who want to better understand the building blocks of brand identity.
Try it at brand-index.app
Brand Index is part of a growing suite of creative tools from The Design Craft, built to support creative work across design, art, and enterprise.