If you’re a designer looking to improve your logo game, Principles of Logo Design by George Bokhua is a practical, no-nonsense guide that’s well worth your time. Known for his clean, iconic style, Bokhua breaks down what makes a logo truly effective, focusing on simplicity, clarity, and meaning. His approach is refreshingly direct, with insights that are immediately useful, whether you're new to design or looking to refine your skills.
Why It’s Worth Reading
Bokhua doesn’t overcomplicate things. Instead, he dives into the core principles that make logos impactful—like keeping designs simple, meaningful, and adaptable. Throughout the book, he shows how small adjustments can create a big impact, and he provides plenty of real-world examples to illustrate his points. Plus, there are practical exercises to help you put these ideas into action, which makes the learning experience much more hands-on.
Key Takeaways:
- Simplicity Matters: Bokhua emphasizes that the best logos are clear and easily recognizable. He walks you through how to achieve this kind of simplicity without losing the brand’s essence.
- Purposeful Symbols: The book stresses the importance of creating logos that have meaning and connect back to the brand, making them more than just a pretty design.
- Real Exercises: Each chapter includes exercises to help you practice what you’re learning, so you can immediately start applying the principles to your own work.
Who Should Pick This Up?
This book is a great fit for anyone in the design world—whether you're just starting out or you've been at it for a while and want to fine-tune your approach. If you’re into branding or just want to create logos that are both functional and beautiful, Bokhua’s insights offer a solid foundation that’s easy to follow and put to use right away.
Where to Buy Principles of Logo Design
Support independent booksellers by purchasing through these links:
- Bookshop.org – Bookshop supports local, independent bookstores with each purchase.
- Draw Down Books – Visual Culture Resource specializing in graphic design, typography, art, risography, photography and subcultures.
- Books-A-Million – A major bookseller with many independent locations.
- Or check with your local independent bookstore to see if they have it in stock or can order it for you.
By choosing one of these options, you’re supporting small businesses and the diversity they bring to the book industry.