ECOLOGICALLY CONSCIOUS + ORIGINAL DESIGN GOODS
The Design Craft was founded by designer and artist Greta Penney. Greta started The Design Craft in March of 2020 and now its products can be found in boutiques and stores across the United States and Internationally, including the Portland Art Museum, Design Within Reach and the Mall of the Emirates.
The Design Craft takes a modern and contemporary approach to design and favors bold colors and shapes and unusual and unexpected combinations. The designs have edge while still adhering to traditional design modalities.
Designs are informed by current trends and also explore new territory within visual culture—applying an eclectic variety of analogue and digital techniques. Sketching, painting and drawing, stamping, watercolor, India ink, collage, scanning, photography, digital software, visualization software and code are used to create designs.
Greta brings an international perspective to her work. Her love of pattern and surface originates from her years in North Africa as a child experiencing the beauty of Moroccan, Berber and Turkish design and decor. Greta also lived and worked in Hong Kong and Spain where she continued to find inspiration via the decorative arts.